Artist Betty Whiteaker’s diverse portfolio ranges from delicate watercolors to richly rendered oil paintings that exhibit the great versatility of her hand. Betty is particularly well-known for her heartwarming holiday illustrations and endearing juvenile characters. Betty began her career at Hallmark with illustrations that reflect her life-long commitment to the creation of “art as an heirloom.” The heart and soul Betty gives to every painting has endured throughout her 25-year career. Betty’s multi-faceted style continues to generate a portfolio of images applicable to a wide variety of product mediums including ceramic giftware, tabletop linens, woven throws, and juvenile bedding. Betty’s talent is particularly evident on special projects for various retailers. With custom-created artwork, Betty’s unique ability to encompass topical themes allows licensees to tap into motifs that are on-trend and in-demand with retailers across the country. The special magic of Christmas was the subject of a decade-long campaign at J.C. Penney Co., including several holiday catalog covers and coordinating products. Whether painting chefs at market for kitchen accessories, bright florals for stationery, or bears and bunnies for juvenile bedding, Betty Whiteaker’s creations will continue to charm consumers for years to come.